I am not in advertising. Marketing is, admittedly, not my forte. There is much about the world of promotion I feel I have to learn. That said, every so often I see a commercial on TV that makes me question if I’m really the one that’s clueless.
I was watching TV tonight and a commercial came on for Charmin toilet paper. There were two things I struggled to grasp about this commercial. First, was a product demonstration involving a 3 pound weight. Second, was the idea of a bear wiping it’s butt and how there is any correlation between this and I.
In this particular commercial, in typical split screen product demonstration format, they showed Charmin TP on one side of the screen and the infamous “Other Leading Brand” on the other. In an attempt to demonstrate the strength of their product, a 3 pound weight was placed on each of the two lengths of toilet paper and the TP was then dragged across the screen.
Wonders will never cease. The Charmin brand, in this remarkable demonstration, out-performed the “Other Leading Brand.” Imagine that. Much to my delight, I am now fully aware that Charmin leaves no “white stuff” behind. This is great because, as the ad explained to me, “Nobody wants white stuff left behind.”
My question is this, does anybody frequently use toilet paper in this fashion? Do people really feel compelled to drop weights on it and drag it around the room? As unpleasant a thought as this next may be, I have to ask. Does anybody really use 3 pounds of force when performing the duties of toilet paper? I mean, I’m no engineer and maybe I don’t fully comprehend the science behind it, but it seems a little excessive to me.
The second issue I have is trying to understand using bears as your “spokesperson.” I mean really? Little cartoon bears taking care of business behind a tree with a conveniently located roll of the “Other Leading Brand” on the nearest branch. I don’t get it. And then, zooming in on a bears butt to show the “white stuff” left behind. Do I need to see this? Do I want to see this? Truth be told, it kind of makes me want to not buy Charmin (of course, I don’t anyway, but that is beside the point).
I can appreciate there is much that I need to learn about advertising. Still, I feel it prudent to advise you take care when you’re taking care of business. Whether you use Charmin or the “Other Leading Brand” don’t try so hard OK. Let the TP do the work for you. No 3 pound weights. It’s unnecessary. And no matter how many times they try to tell me, I will never believe that bears, especially in the winter, use toilet paper when going in the woods.
I’ve never been a morning person. In fact, I think I’d be pretty content if it was just removed from my world
When I was in public school I ran track. It didn’t necessarily have to do with any deep seated inner desire to be a track star. In fact, I was far too lazy to ever consider such things. I was 10, what in the world was I going to do with a gold medal? Besides, I could just get a great replica out of a box of Lucky Charms and that didn’t command near the effort! Mostly, my track days had to do with the fact that there are certain requirements that were placed upon students and, like a military Drill Sergeant, teachers enforced those requirements.
I have come to learn that, while the increments of time are constants; units unalterable, anticipation, so it seems, has the ability, psychologically at least, to affect that which can otherwise be unchanged.
I don’t recall to many of my birthday’s. There have been 30. For many of them I was working and they simply passed as any other day. Time marches on, the calendar turns a page. It’s of little importance to me. Certainly everyone remembers their 16th, or at least those of us in Ontario do. That was the day I went and got my Learner’s Permit to be able to drive.
Have you ever noticed how when the crap hits the proverbial fan in our lives, we often immediately do one of two things. First, we read the book or Job. Second, we think we are Job! I have been no less guilty of this than anybody else. For whatever reason, when things go wrong, that just seems to be our first association.
I am a creature of habit. I don’t necessarily intend to be, it just seems to work out that way. I wake up each morning at the same time, and each morning I go through the same agonizing and drawn out process of dragging my butt out of bed. My day, for the most part is structured the same way as well. I start out checking emails. Then I eat breakfast. After my voice has had a chance to come to life after an nights rest, I start doing auditions. I follow that with show prep. Then I hit the bike for 15k. I could go on and on… I won’t.

